Celebrity-driven Global Gaming League signs six AAA game publishers

The Global Gaming League (GGL), a new video game league launching later this month, has secured licensing agreements with six major game publishers.

The GGL announced the partnerships on August 4, revealing that Activision Blizzard, Bandai Namco, Capcom, Tetris, Ubisoft, and EA are the first publishers to sign up to the celebrity-driven gaming league.

Launching its first season, SZN Zero, on August 23, 2025, the GGL pits celebrity-owned teams of four against each other across four games, each from a different genre. The league describes it as “the NFL meets WWE.”

Just some of the personalities who have already signed on to be team owners include wrestler Rick Flair, Public Enemy’s Flavor Flav, rapper T-Pain (who is also the league’s Executive Director of Strategy), and TikTok content creator Bryce Hall.

By signing agreements with the league, the six publishers permit their games to be played as part of the league’s first season and streamed globally, with agreed-upon games including Tetris, Trackmania, Call of Duty, Tony Hawk Pro Skater, Brawlhalla, Tekken, and Rocket League.

“Everyone gets excited and understands the impact GGL will have after I explain the vision,” said Clinton Sparks, founder and CEO of the Global Gaming League. “Gamers come in all ages, and there hasn’t been anything that brings games and gamers from different generations together, until now.

“With these partnerships, we are able to bring game titles from different genres and eras that attract everyone to the same place. This League will uplift the whole industry, showcasing every aspect of the gaming world from publishers, to those that make the actual hardware, to sponsors, and most importantly, to the gamers among us, everywhere.”