Formosa Interactive has rebranded to Arrival

The games arm of Streamland Media, Formosa Interactive, has rebranded as Arrival.

The newly-renamed company will be headed up by president Paul Lipson, who had previously worked at Formosa for almost 10 years, first as VP of creative services before being promoted to SVP interactive worldwide. Prior to joining the company, he spent four years at Microsoft as senior audio director.

Arrival will continue to provide creative services, co-development work and end-to-end audio for games clients.

The firm still has “state-of-the-art” facilities in Los Angeles, Seattle and London, as well as “other key development hubs”.

“I am incredibly honoured to lead our talented global team as we embark on this new chapter,” said Lipson.

“Arrival signifies more than a name change; it marks a new presence as a seamless extension of our partners’ creative teams. We are here to help publishers and developers reach new frontiers in immersion and player experience. Our journey as Arrival begins with the focus and determination to define what is possible in games and interactive media.”

Streamland Media CEO Bill Romeo added: “The opening of Arrival is a definitive step in our commitment to the future of interactive storytelling. We recognise that the gaming industry requires a specialised partner that can scale with the increasing complexity and creative demands of modern development. With the evolution of Formosa Interactive into Arrival, we are creating a dedicated powerhouse that lives and breathes games from all angles.

“Paul’s vision and leadership have been, and will continue to be, instrumental in building our interactive capabilities. He will now lead our team to the next level. No one is better suited to helm Arrival and guide its trajectory.”