Korean games firm Krafton has said that it is still on the path to securing what it calls a “big franchise IP”.
In a blog post on its website, the company detailed its plans for 2026; the company has 26 games in development at the moment; 12 of these are set to launch within the next two years, including Subnautica 2, Palworld Mobile, and No Law.
A “big franchise IP” – in Krafton’s eyes – is something that expands “beyond a single game experience—expanding across genres, content, and service formats to drive sustainable, repeatable growth over the long term”.
The firm also says that its development pipeline is set up around “early validation and clear decision gates” to ensure that a project is worth its time. Krafton also said that each project it is working on is based on “markets with a clearly identifiable core fan base” meaning that it can use data to figure out whether there is “long-term potential”.
Krafton is also hoping to expand the PUBG franchise via “cultural collaborations” and improvements to service. There’s also the UGC content that the Korean firm is currently developing for the battle royale franchise. Krafton has already expanded the PUBG IP with Black Budget and Blindspot.
“We will remain focused on Krafton’s core gaming business as we begin to move into the execution phase of producing new titles,” Krafton CEO CH Kim said.
“While expanding the PUBG IP franchise as a content platform, we will begin to create franchise IPs via our new title pipeline and creative leadership.”
Krafton also addressed its plans to become an “AI first” company, first revealed in October 2025. At the moment, this is taking the form of using the technology in game development, but the Korean giant is also looking to use its game tech can be used in “physical AI and robotics”.
We caught up with the directors of PUBG: Battlegrounds and Inzoi last year to discuss Krafton’s shift to become an AI first games company.
Krafton is also currently embroiled in a messy legal battle with the lead developers of Subnautica 2, who were removed by the Korean firm last year.
