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Reading: Ulta Promo Codes: Up to 20% Off in October 2026
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Online Tech Guru > News > Ulta Promo Codes: Up to 20% Off in October 2026
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Ulta Promo Codes: Up to 20% Off in October 2026

News Room
Last updated: 9 October 2026 08:56
By News Room 5 Min Read
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At Ulta Beauty, you can stock up on skincare, makeup, and haircare, then head to the salon for brows shaped, hair styled, and ears pierced, all in one visit. You’ll find brands like Dior, Estée Lauder, and Gucci alongside more affordable favorites and drugstore staples. Many locations feature a Benefit Cosmetics BrowBar, so you can sample products and book an in-store brow service in the same visit. Ulta’s return policy is very forgiving, allowing you to return “gently used” products within 30 days for a full refund. Add in its weekly sales, the 21+ Days of Beauty Event, and stackable Ulta coupons, and you’ll rarely pay full price.

I’ve tested a wide range of beauty products sold at Ulta, from hair tools and red-light therapy devices for hair growth to LED devices, pimple patches, and lip balms. Here’s how to shop smarter, with the best Ulta promo codes and Ulta coupons to keep on your radar.

50% off Daily & Weekly Beauty Steals

One of the best ways to save regularly on both small, everyday purchases and bigger beauty tech and tools is to shop Ulta’s weekly and daily sales. With Ulta’s Daily & Weekly Beauty Steals, you’ll find up to 50% off everything from perfume to facial cleansers to makeup essentials. You can save big on brands like Ralph Lauren, Murad, Bumble & Bumble, and more.

Solawave

4-in-1 Radiant Renewal Wand

Therabody

TheraFace Mask Glo

15% Off at Ulta Beauty When You Download the App

If you already shop at Ulta often, downloading and using the Ulta app is one of the best ways to save money on purchases you were planning to make. All you need to do is download the Ulta app (for free) by texting “Beauty” to 95637. From there, you’ll receive an Ulta promo code, APP15, for 15% off your next purchase. Plus, with the Ulta app, you’ll be able to virtually try on thousands of beauty products with GLAMlab, use the Ulta Foundation Matcher to match your skin tone and find your best shade, and get an AI-powered skin analysis for customized skin care recommendations.

Plus, Ulta app members get exclusive in-app features, offers, and deals. You’ll also be able to monitor your membership rewards status and points, and get notified of app-exclusive deals, discounts, brand offers, and more. And with the handy barcode scanner, shopping has never been easier—you can scan any product’s barcode to see information on ingredients and product reviews. When you’re an Ulta member, you’ll get 1 point for every $1 spent and birthday perks.

Conair

InfinitiPRO by Conair SmoothWrap Hair Dryer

Dyson

Supersonic r Hair Dryer

Ulta Promo Code: Get 10% Off When You Sign Up

You can instantly get 10% off your order when you sign up for text alerts. Text “ULTA” to 95637 to receive a one-time-use discount code for online purchases only. There are a couple of brand exclusions, such as Chanel, and you can’t use the discount on Black Friday deals, so be sure to read the fine print.

Shark

CryoGlow LED Face Mask

Shark

SpeedStyle Pro Flex Hair Dryer System

Use Ulta Beauty Rewards for Ulta Discounts

The Ulta Beauty Rewards program is free to join and offers many perks with minimal effort. First, you earn points for every dollar you spend. The program has multiple tiers: standard members earn 1 point per dollar; platinum members earn 1.25 points; and diamond members earn 1.5 points. To qualify for platinum status, you need to spend $500 per year, and diamond members must spend $1,200 annually.

These points can be redeemed for discounts, and the best part is that they do not expire. (To activate your rewards, you need to download the Ulta Beauty app.) Here’s how the points translate into savings: 100 points give you $3 off, 250 points offer an $8 discount, 500 points save you $17.50, and 750 points grant you $30 off.

During your birthday month, you get even more special perks. These include earning extra points on every qualifying purchase, a free gift, and a $10 coupon exclusively for platinum and diamond members. Other benefits include exclusive beauty deals, early access to sales, and full-size gifts for diamond members. Diamond members also get a $25 discount on beauty services and free shipping on orders over $25.

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