Assassin’s Creed Shadows is Europe’s best-selling new game so far this year, according to new data from GSD.
As reported by The Games Business, Ubisoft’s latest title beat the likes of Monster Hunter Wilds, Split Fiction, and Kingdom Come: Deliverance 2.
Split Fiction is the best-selling IP of 2025 so far, which reached No.6 on the Top 20 chart.
This comes from data collected by GSD up until July 28, 2025. However, this excludes Clair Obscur: Expedition 33 as the game’s publisher does not share its sales data with GSD.
As for Nintendo titles, the publisher also doesn’t share its digital sales data.
Looking at the overall chart, Monster Hunter Wilds ranked at No.7, Kingdom Come: Deliverance 2 was at No.10, Elder Scrolls 4: Oblivion Remastered came in at No.11 followed by Elden Ring Nightrein at No.13.
While AC Shadows is the best-selling new game, EA Sport FC 25 took the ultimate top spot following its release last September.
Elsewhere, 71 million PC and console games have been sold across the continent so far this year, reflecting a 6% decline year-over-year, according to additional data shared by GSD analyst Sam Naji.
This included 52 million digital games (down 3%) and 19.7 million physical games (down 9%).
During the first 19 weeks of 2025, games spending dropped 2% to €1.33 billion, with unit sales declining 9%. This was reportedly “due to an 8% increase in the average selling price of games” with “gamers spending on average €29 per game” compared to €27 last year.
Digital spending rose by 8% (compared to a 6% drop in unit sales) due to a 15% rise “in the average selling price of digital games” from €22 to €29.
Physical spending was down 16%, with unit sales declining a further 17%. The price of physical games has slightly increased by 2% compared to the same period last year from €39 to €40.
Here are the top 20 games in Europe from GSD data collected until July 28, 2025:
| Position | Title |
|---|---|
| 1 | EA Sports FC 25 (Electronic Arts) |
| 2 | Assassin’s Creed Shadows (Ubisoft) |
| 3 | Grand Theft Auto 5 (Rockstar) |
| 4 | Red Dead Redemption 2 (Rockstar) |
| 5 | Hogwarts Legacy (Warner Bros) |
| 6 | Split Fiction (EA) |
| 7 | Monster Hunter Wilds (Capcom) |
| 8 | Call of Duty: Black Ops 6 (Activision Blizzard) |
| 9 | Mario Kart World (Nintendo)* |
| 10 | Kingdom Come Deliverance 2 (Plaion) |
| 11 | The Elder Scrolls 4: Oblivion Remastered (Bethesda) |
| 12 | Star Wars Battlefront 2 (EA) |
| 13 | Elden Ring: Nightrein (Bandai Namco) |
| 14 | It Takes Two (EA) |
| 15 | Grand Theft Auto Online (Rockstar) |
| 16 | NBA 2K25 (2K Games) |
| 17 | F1 25 (EA) |
| 18 | Tom Clancy’s Rainbow Six: Siege (Ubisoft) |
| 19 | Mario Kart 8: Deluxe (Nintendo)* |
| 20 | Battlefield 1 (EA) |
*Digital data unavailable
Games bundled with hardware is included (including digital and physical games)
Data covers Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom.
