By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Online Tech Guru
  • News
  • PC/Windows
  • Mobile
  • Apps
  • Gadgets
  • More
    • Gaming
    • Accessories
    • Editor’s Choice
    • Press Release
Reading: Casual mobile game downloads are up, but revenue remains flat
Best Deal
Font ResizerAa
Online Tech GuruOnline Tech Guru
  • News
  • Mobile
  • PC/Windows
  • Gaming
  • Apps
  • Gadgets
  • Accessories
Search
  • News
  • PC/Windows
  • Mobile
  • Apps
  • Gadgets
  • More
    • Gaming
    • Accessories
    • Editor’s Choice
    • Press Release

Everything we think we know about the Google Pixel 10 phones

News Room News Room 1 August 2025
FacebookLike
InstagramFollow
YoutubeSubscribe
TiktokFollow
  • Subscribe
  • Privacy Policy
  • Contact
  • Terms of Use
© Foxiz News Network. Ruby Design Company. All Rights Reserved.
Online Tech Guru > Gaming > Casual mobile game downloads are up, but revenue remains flat
Gaming

Casual mobile game downloads are up, but revenue remains flat

News Room
Last updated: 31 July 2025 17:28
By News Room 3 Min Read
Share
SHARE

A new report by mobile market intelligence tool, AppMagic, has found that while casual game downloads are up since the beginning of the year, revenue has remained relatively flat.

AppMagic’s Casual LiveOps Report H1 2025 report, published on July 30, found that global casual game downloads are up 6% year-on-year, increasing from 28.4 billion in 2023/2024 to 30.2 billion in 2024/2025. AppMagic notes that this increase in downloads was “largely driven by winter months.”

Global revenue has increased year-on-year, too, though less significantly. Casual game revenue has risen by 3.6% from $22.9 billion in 2023/2024 to $23.8 billion in 2024/2025.

However, looking at the half-year trend, the uptrend in downloads is 5% compared to the same period last year, while revenue has remained relatively flat since the start of the year (with a less than 1% change).

AppMagic’s report also highlights a “noticeable change in the revenue trend among the top countries” in the first half of 2025.

The United States and China hold the top two positions in terms of revenue, but the half-year revenue generated in both countries has declined: 7.06% in the United States and 7.31% in China.Meanwhile, Japan has seen a 21.8% increase in revenue for the same period.

These same geographical shifts can be seen in downloads. While Brazil ranked among the top three countries by downloads in H1 2024 (alongside India and the United States), it’s been replaced by Indonesia in 2025, where downloads have increased 21% compared to the first half of 2024. Brazil, on the other hand, has seen a 20% decrease in downloads.

Elsewhere in the report, AppMagic found that puzzle, casino, and simulation games remain the top three revenue-generating genres in the casual mobile games space, with puzzle games showing a 13.2% revenue growth from H1 2024 to H1 2025.

The report also found that 70% of the top casual games in 2025 feature a race mechanic, and 25% of top casual titles (tracked by AppMagic) have featured at least one IP collaboration this year.

Fishing mechanics, however, have so far failed to gain popularity and are “no longer introduced in the new top games.”

Share This Article
Facebook Twitter Copy Link
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Itch.io “re-indexes” free adult NSFW content, paid content to be “slowly” reintroduced

News Room News Room 1 August 2025
FacebookLike
InstagramFollow
YoutubeSubscribe
TiktokFollow

Trending

Samsung Exynos 2600 Confirmed to Be the First Chipset Built on 2nm GAA Process

Samsung's Exynos 2600 chipset is expected to debut soon as the successor to the Exynos…

1 August 2025

Vivobarefoot’s Sensus Shoes Are Like Gloves for Your Feet

Love them or hate them, barefoot shoes are polarizing. But they are becoming big business,…

1 August 2025

Microsoft is killing off Windows 11 SE, its Chrome OS competitor

Microsoft is ending support for Windows 11 SE next year, five years after it launched…

1 August 2025
Apps

Telegram Update Adds Public Post Search and Other New Features on Android, iOS

Telegram, the instant messaging app, has rolled out a new update for Android and iOS users. The latest app version 11.14.0 introduces several new features, such as Public Post Search,…

News Room 1 August 2025

Your may also like!

Mobile

Vivo V60 5G India Launch Date Set for August 12; Colour Options and Key Features Revealed

News Room 1 August 2025
News

14 Great Couches You Can Buy Online

News Room 1 August 2025
News

Bing made Google dance and then stole some search traffic

News Room 1 August 2025
Gaming

EA Confirms Battlefield 6 Is Getting Battle Royale, Releases Chaotic Teaser Trailer

News Room 1 August 2025

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site.

Read our privacy policy for more information.

Quick Links

  • Subscribe
  • Privacy Policy
  • Contact
  • Terms of Use
Advertise with us

Socials

Follow US
Welcome Back!

Sign in to your account

Lost your password?