By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Online Tech Guru
  • News
  • PC/Windows
  • Mobile
  • Apps
  • Gadgets
  • More
    • Gaming
    • Accessories
    • Editor’s Choice
    • Press Release
Reading: Come for the Amenity Kits, Stay for the Flight
Best Deal
Font ResizerAa
Online Tech GuruOnline Tech Guru
  • News
  • Mobile
  • PC/Windows
  • Gaming
  • Apps
  • Gadgets
  • Accessories
Search
  • News
  • PC/Windows
  • Mobile
  • Apps
  • Gadgets
  • More
    • Gaming
    • Accessories
    • Editor’s Choice
    • Press Release

Oppo Reno 14 Pro 5G Launched in India With MediaTek Dimensity 8450 SoC Alongside Reno 14 5G

News Room News Room 3 July 2025
FacebookLike
InstagramFollow
YoutubeSubscribe
TiktokFollow
  • Subscribe
  • Privacy Policy
  • Contact
  • Terms of Use
© Foxiz News Network. Ruby Design Company. All Rights Reserved.
Online Tech Guru > News > Come for the Amenity Kits, Stay for the Flight
News

Come for the Amenity Kits, Stay for the Flight

News Room
Last updated: 3 July 2025 02:42
By News Room 4 Min Read
Share
SHARE

In the past few years, however, high-end airlines have begun reinvesting in first class, betting that a small but influential market of elite travelers was being ignored. First-class availability globally has shrunk to about 1 percent of total seats, according to aviation analytics company Cirium, but the airlines that still offer it are making their cabins more exclusive than ever. Air France, Qatar, and Emirates have all launched, or are planning to launch, new offerings focused on unparalleled privacy, space, and luxury. Think a chauffeur service to and from the airport, private suites with doors, unlimited caviar, and even double beds for couples. The goal is not always direct profit but powerful brand awareness.

“What airlines are saying is that they’ve seen a surge of people willing to travel less but better,” says Rainisio, who took 155 flights last year, 80 percent of them in premium cabins. “If you want to fly in style and you can afford it, there are still a lot of people willing to pay.” (Rainisio’s favorite first-class amenity kit comes from Emirates; it features a keepsake gold mirror and luxury skin care and body care products in a bag from Bulgari.)

British Airways’ “D’ora” print amenity bag took inspiration from women photographers of the early 20th century.

Photography: Roberto Badin

This new standard of luxury goes far beyond the kits. In recent years, airlines have introduced private suites with closing doors, onboard showers, and multi-course menus crafted by Michelin-starred chefs served on high-quality crockery, like the William Edwards plates on British Airways. Singapore Airlines, for instance, has its own wine program, buying vintages years in advance to mature them specifically for serving at altitude. It is the only airline in the world pouring Cristal champagne in first class and even runs a farm-to-plane program to ensure the freshness of its ingredients.

“We have a team in Singapore Airlines that looks after every aspect of the customer experience,” says James Boyd, the company’s vice president of public relations. “It’s everything from in-flight entertainment to amenities, the food and beverage program, the wine program—everything that the passenger tastes, smells, touches, sleeps on, consumes, et cetera, is designed by this team, and we leave nothing to chance.”

Ultimately, one of the primary reasons airlines focus so intensely on these accessories and comforts is speed. It can take years to design, build, and deliver new aircraft or to retrofit an existing fleet with multimillion-dollar cabins. A new-and-improved amenity kit, by contrast, can be conceived of and introduced relatively quickly.

The value of these kits is both tangible and strategic. Some are estimated to be worth well over $100, but their real power is in the buzz they create. A great kit generates positive press and “check this out!” posts on social media, while a disappointing one can lead to public complaints from loyal customers, says Rainisio, who ranks amenity kits on his website. (Emirates, Singapore, and ANA are his top three first-class kits.)

“I see a lot of people sharing pictures or comments about the product,” he says. “Even if you are paying 15,000 euros or dollars for a ticket, you care about the amenity kit.”

Share This Article
Facebook Twitter Copy Link
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Infinix Hot 60 5G+ Leaked Images Show Off New Side Button, Triple Rear Cameras

News Room News Room 3 July 2025
FacebookLike
InstagramFollow
YoutubeSubscribe
TiktokFollow

Trending

Get Advice on Using Anthropic’s Claude in Our ‘Chatbot Basics’ Subscriber-Only Livestream Replay

Reece Rogers: So the ruling was that they can train on the books they have…

3 July 2025

Honor Watch 5 Ultra Launched With eSIM Support, ECG Tracking, Up to 15 Days Battery Life

Honor Watch 5 Ultra has been launched in China alongside the Honor Magic V5. The…

3 July 2025

Google Veo 3 Video Generation Model Comes to India, Available to Paid Subscribers

Google has brought the Veo 3 artificial intelligence (AI) model to India and multiple other…

3 July 2025
Gaming

Three Ubisoft former execs found guilty of sexual and psychological harassment, given suspended sentences

Former Ubisoft execs Thomas François, Serge Hascoët, and Guillaume Patrux have been given suspended prison sentences for sexual and psychological harassment. As reported by The Guardian, the trial – which…

News Room 3 July 2025

Your may also like!

PC/Windows

North Korean Hackers Use NimDoor macOS Malware to Target Web3, Crypto Platforms

News Room 3 July 2025
Gaming

Perfect Dark Reboot Canceled and Xbox Developer The Initiative Closed as Part of Devastating Microsoft Layoffs

News Room 3 July 2025
News

How to Travel to the Most Remote Office on Earth

News Room 3 July 2025
Mobile

Nothing OS 4.0 Based on Android 16 to Release This Autumn, Confirms CEO Carl Pei

News Room 3 July 2025

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site.

Read our privacy policy for more information.

Quick Links

  • Subscribe
  • Privacy Policy
  • Contact
  • Terms of Use
Advertise with us

Socials

Follow US
Welcome Back!

Sign in to your account

Lost your password?