Curveball Leisure launches full-service publishing division

Welsh distributor Curveball Leisure has launched Curveball Games, a game publishing division aimed at supporting “unique” digital and physical titles from indie to AA studios across the globe.

Announced on September 1, the new publisher is helmed by senior publishing manager Ed Gregory, formerly of PlayStation and PQube.

Alongside Gregory, the Curveball Games team has recently brought on board product marketing manager James Megretton (formerly of Sumo Digital) and community manager Richard Flint (formerly of PQube), with the publisher stating that “further expansion of the team is anticipated moving into 2026.”

“The industry’s faced real turbulence over the past two years, and whilst there’s evidently still some bumpy roads ahead, we are still seeing some nimble green shoots of recovery,” said Ed Gregory.

“This moment calls for a fresh approach, and that’s where Curveball Games comes in. Passion drives this industry, but studios need more than passion to thrive.

“Our role as a publisher is to champion developers, nurture creativity, and provide the support they truly need. With our team’s experience and the backing of the wider Curveball group, we feel we’re in a strong position to help surface the next wave of standout talent.”

While Curveball Leisure and its retail division, The Game Collection, have their headquarters in Swansea in Wales, the publishing division will work out of Cardiff.

The publisher already has established partnerships with Wales Interactive, Top Hat Studios, Duality Games, Reignite Group, British game designer Kevin Toms, and Riddlebit Software on several future physical and digital releases.

“Over the past 20 years, Curveball has grown from humble beginnings into one of Wales’ growing success stories, rooted in the physical media market, a space where we’ve built a strong global presence and remain deeply invested,” said Andrew Naunton, Curveball CCO.

“The launch of Curveball Games marks a new chapter for us. It’s a natural evolution that allows us to broaden our reach and bring fresh energy to our brand.

“We’re combining our proven infrastructure, industry knowledge, and passion for great games to empower developers with the resources, transparency, and collaboration they need to thrive.

“We know this is a bold step, and we’re in it for the full ride. From resourcing to investment, we’re dedicated to building enduring partnerships that elevate creativity and provide everything needed to make both our titles and Curveball Games a success.”