New analysis by Newzoo, conducted in partnership with native Roblox studio Gamefam, has found that while 80% of the game’s daily active users are on mobile, its popularity on other platforms is seeing major growth.
The data firm noted that since Roblox launched on PlayStation in October 2023, the game “captures roughly 3% of total playtime” on the console, “accumulating 374 million hours in Q2 2025.”
As for how Roblox can further accentuate this growth outside of mobile, Gamefam CEO and founder Joe Ferencz tells GamesIndustry.biz that there is a “massive opportunity [for] console expansion [to] open up.”
According to Newzoo, Roblox was the third most played game on PlayStation in September 2025, yet the console still only accounts for a fraction of the total hours played on Roblox across all formats.
“This speaks more to the fact that the mobile install base is a few order of magnitudes higher than console,” says Ferencz, who thinks the proportion of players will probably always skew significantly towards mobile devices.
But he sees an opportunity to attract more players on console with a few tweaks.
“Console players are accustomed to and generally seeking high fidelity gaming – that’s why they invested in owning a console. The more pixels that Roblox can push with low latency and high frame rate, the more console players will try and stick with Roblox.”
Looking at age distribution, Newzoo found that players over the age of 13 was the fastest-growing demographic of Roblox players.
During Q2 2025, this segment experienced 54% growth year-over-year compared to a 22% increase among players aged under 13.
To attract more age brackets, Ferencz indicates that Roblox needs to “keep allowing for more depth and breadth of game design and graphics.”
“With more variety of gameplay and production design, players will have less and less incentive to leave Roblox as they grow older – aging up the platform by default. It’s already happening, it’s going to keep accelerating as the tech continues to improve.”
As for what it takes for devs to succeed on Roblox, Newzoo data and insight from Gamefam suggests that “success on [the platform] is less about AAA polish and more about cultural relevance.”
“The Roblox developer economy is maturing and competition is growing fast,” Ferencz notes. “But there’s no guarantee that AAA developers who jump onto the platform will have success.”
“Many of the top Roblox games were made with teams of one to two people, oftentimes teenagers, in less than one to two weeks. AAA developers simply have no competitive advantage against that, in fact they are severely disadvantaged.”
Newzoo market analysis manager Tianyi Gu also emphasises how Roblox can be used “as an incubator for new and existing IP.”
Recent examples include partnerships between Gamefam and companies like Sega and Paramount Games Studio to develop experiences based on brands.
“Major brands are using the platform to stay culturally relevant, while creator-led hits like Adopt Me and Brookhaven are evolving into standalone franchises,” Gu notes.
“This blend of brand-driven and creator-driven IP is helping Roblox drive growth, deepen engagement, and keep both players and partners invested in the ecosystem.”
