GameStop has highlighted its recent payout of more than $30,000 for a rare Pokémon card as evidence that the chain’s trade-in program offers fair value — while simultaneously admitting the card had actually been worth at least $3,000 more.
In its latest publicity stunt aimed at getting gamers’ attention, GameStop issued a typically jocular statement on social media declaring its record $30,494.70 payout for a PSA 10 Holo Gengar was a “historic” moment for the company.
“Any trolls who publicly claim that GameStop trade-in values are bad are hereby factually and demonstrably incorrect,” the chain wrote. “Any prior and ongoing objections to our trade values are now deemed without merit and factually invalid,” it continued, while admitting the card had actually been worth $33,883 — several thousand dollars more.
A Statement from GameStop pic.twitter.com/Qho0M7xzko
— GameStop (@gamestop) December 1, 2025
To be fair to GameStop, the chain does not hide the fact it paid $3,388.30 less than what it describes as the “fair-market valuation” for the card. Indeed, the company simply states it handed over its payout “upon completion of all required inspection, verification, and compliance procedures” — processes, the statement appears to suggest, which come at some cost.
But many responses to GameStop’s social media post have pointed to the chain still having “shorted” the card’s owner, and suggesting the card would have reached a higher value at auction. Others have noted GameStop’s own trade-in FAQ page states that the chain has a $1,500 upper limit for trade-in value, something that suggests this particular sale is something of an anomaly. IGN has contacted GameStop for more.
In its post, GameStop states its payout was executed “in accordance with the established terms and conditions governing the Power Packs Buyback Program,” an offer that some customers have criticized for allowing the retailer to repeatedly make money from the same high-value cards.
An example of this would be a customer buying a $100 Power Pack (a blind box with a rough value of a $100) from GameStop and finding a card that is indeed worth $100 inside. If it’s a card they don’t want, GameStop offers an Instant Buyback offer that’s worth 90% of the card’s value minus an additional 6% commission fee. Here, the card seller gets $84.60 back, while GameStop retains a $100 card, which they can sell again for $100 — and continue to repeat the process.
“They’re not speculating on card value,” one fan wrote in a reddit thread on GameStop’s scheme posted a few months ago. “They control the supply, the pricing tier, and the resale loop. It’s vertical integration disguised as a loot box.
“PowerPacks aren’t just about cards. The real edge is the buyback loop. On average, GameStop pays less than market for returned cards, then sells them again at full price. Every cycle is a profit opportunity. It’s repeatable. Scalable. Efficient. And it doesn’t rely on retail footfall or console cycles. PowerPacks might end up being GameStop’s most profitable product yet.”
Earlier this year, GameStop attempted to turn its high-profile Switch 2 stapler snafu into a social media opportunity by auctioning off the now-infamous piece of stationary that one employee used to puncture dozens of Switch 2 screens on the console’s launch night.
Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
