The application will have three main sections. First is a tourism section, where users can find information on World Cup venues, alternative events, cultural events in different locations, as well as gastronomic and ecotourism recommendations. An interactive tourist atlas will list more than 260 fan routes, points of interest and thematic roads.
There’s a dedication section for 2026 World Cup tournament, including details about the stadiums and game schedules, as well as real time results and standings.
Finally, a Services section will provide information on transportation, connectivity, special tours, and mobility routes.
The application will be available in English and Spanish to cater to the approximately 5.5 million domestic and foreign visitors that Mexico expects to receive during the World Cup. Although there is still no definite date for its launch, it is expected to be ready in the next few months.
Ticket Market
At the same press event, Iván Escalante, head of Mexico’s Federal Consumer Protection Agency, or Profeco, announced that an agreement has been reached with FIFA to enable a ticket sales platform that will operate in Spanish and will display prices in Mexican pesos, in accordance with national legislation.
The official explained that, in addition, and in collaboration with the international organization, work is being done on a “ticket relocation system.” (In other words, there will be official resale of tickets.) This tool will allow those who cannot use their tickets for a World Cup match to sell them safely and at appropriate prices.
The objective is to avoid informal resale. “This platform will allow fans who are no longer going to use their tickets to make them available to someone else at fair prices,” said Escalante, who did not provide details on the progress of the project or its date of operation.
Profeco’s plan has four key directives: The prevention and monitoring of misleading advertising; dissuasion through informative campaigns and surveillance operations; protection through attention modules in airports, stations, tourist centers, and stadiums; and the launching of assistance tools such. One example of that last point is the platform “Who’s Who in the World Cup,” where fans can consult and compare prices of products and services in order to facilitate informed purchases.
