Lies of P developer and publisher Neowiz is “actively exploring” how generative AI “can enhance [its] internal publishing productivity.”
Speaking to Game Informer, the publisher’s co-CEO Sean Kim said it wants to utilise “advanced learning tools” in research and development, primarily on automating “routine operational tasks such as test processing and analysing large volumes of operational data.”
“AI utilisation can also enable our expert teams to work faster and focus their energy on refining core strategies with our partners to maximise player engagement,” said Kim.
“By processing data faster, our teams will arrive at better, more informed strategic decisions on how best to support our developers and engage with our community.”
Kim noted that it’s “hard to find a game company [in Korea] that isn’t using AI in some way” and that, “at the very least, companies are either using ChatGPT or Gemini.”
For example, Krafton announced last October it was aiming to position itself as an “AI-first company” as part of reorganisation efforts.
The publisher said it would be “prioritising AI as a central and primary means of problem solving” in order to “foster change in individuals and organisations, increase company-wide productivity, and accelerate mid- to long-term corporate value growth.”
“We will leap forward as a company that promotes the growth of members and expands the organisation’s areas of challenge through AI,” said Krafton CEO Kim Chang-han.
A month later, Krafton launched a voluntary resignation program while reiterating that its reorganisation was not implemented to reduce headcount.
“The core purpose is to support members in proactively designing their growth direction and embarking on new challenges both inside and outside the company amid the era of AI transformation,” said Krafton.
“The company plans to support members in autonomously deciding whether to continue the direction of change internally or expand externally.”
