Nintendo has rebranded its transmedia division, changing the name from Warpstar Inc. to Nintendo Stars.
Warpstar is a consolidated subsidiary launched just last April to manage its film, TV, and other transmedia business. Now, however, in a memo posted to the official Nintendo Japan website, the company said it was “strengthening” the “ancillary use” of films featuring Nintendo IP and expanding it to also encompass live events and merchandise, “through project development, licensing, and other means.”
“By implementing and licensing various ancillary uses in films, Nintendo Stars Inc. aims to familiarize people around the world with Nintendo IP and provide new ways to experience it,” the statement added (thanks, GameDeveloper).
The press release also hinted that Nintendo Stars as it’s now known, will continue its development of the Kirby franchise, by “utilizing the know-how cultivated in this business,” and “expand[ing] the number of people who have access to Nintendo IP through cooperation with partners around the world, and strengthen the relationship between Nintendo and its customers.”
The statement also reminded investors that there’s a new animated film based on Super Mario Bros. scheduled to release on April 3, 2026, and a live-action film based The Legend of Zelda slated to debut on May 7, 2027.
