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US hardware revenue jumped 21% to $384 million in July, driven by sales of the Nintendo Switch 2.
That’s according to data from Circana, which noted that this increase in hardware spending was the highest in a July month since 2008, when revenue reached $441 million.
The Switch 2 was the best-selling hardware for the month and year-to-date, and has surpassed two million units in the US since its June 5 launch. Unit sales of the Switch 2 are also 75% ahead of those set by the original Switch.
Looking at the charts for July, the Top Five consisted of four new titles. Electronic Arts took the top two spots with EA Sports College Football 26 and EA Sports MVP Bundle 2025, while Donkey Kong Bananza ranked in third.
The latest Switch 2 sat in the same spot as Mario Kart World’s debut in June, and was the best-selling title on Nintendo’s platform-specific charts. Tony Hawk’s Pro Skater 3 + 4, developed by Iron Galaxy and published by Activision, came in at No.4.
The latest remake in the Tony Hawk franchise was also in the Top Four best-selling games of the month across the individual charts for console and PC.
Obsidian Entertainment and Eidos-Montréal’s Grounded 2 also debuted in the Top 20 at No.8, while Death Stranding 2: On the Beach dropped from No.2 to No.12 and Elden Ring: Nightreign fell from the top spot to No.16.
Elsewhere, video game content spending was up 4% to $4.5 billion. According to Circana, this result was driven by a 7% growth in mobile to $2.3 billion and non-mobile subscriptions, which were up 21% to $0.5 billion. Growth from these segments offset a 9% drop in console spending.
As for consumer spending, this rose by 5% to $5.05 billion compared to $4.1 billion during the same period last year.
Looking at mobile content, the Top Five consisted of Monopoly Go, Royal Match, Last War: Survival, Candy Crush Saga, and Whiteout Survival.
Most notably, Garena’s Free Fire moved up seven places to No.6, which has been “skyrocketing US revenue since last year” according to Sensor Tower’s Sam Aune.
Aune also described July as an “explosive month” for mobile, “with 7% of consumer spend growth over July 2024”.
Here are the top 20 selling games from the period July 6 to August 2, 2025, data courtesy of Circana:
| Rank | Last month rank | Title |
|---|---|---|
| 1 | NEW | EA Sports College Football |
| 2 | NEW | EA Sports MVP Bundle (2025) |
| 3 | NEW | Donkey Kong Bananza* |
| 4 | NEW | Tony Hawk’s Pro Skater 3 + 4 |
| 5 | 4 | Call of Duty: Black Ops 6 |
| 6 | 8 | Minecraft^ |
| 7 | 6 | Forza Horizon 5 |
| 8 | NEW | Grounded 2 |
| 9 | 15 | Red Dead Redemption 2 |
| 10 | 9 | Grand Theft Auto 5 |
| 11 | 7 | MLB: The Show 25^^ |
| 12 | 2 | Death Stranding 2: On the Beach |
| 13 | 19 | WWE 2K25 |
| 14 | 13 | Elden Ring |
| 15 | 14 | NBA 2K25 |
| 16 | 1 | Elden Ring: Nightreign |
| 17 | 11 | Split Fiction |
| 18 | 12 | EA Sports FC 25 |
| 19 | 21 | Marvel’s Spider-Man 2 |
| 20 | 20 | F1 25 |
*Digital sales not included for marked titles
^Digital sales on Nintendo platforms not included
^^Digital sales on Nintendo and Xbox platforms not included
