Player relationship and marketing platform FirstLook has launched Creators.gg to connect studios with creators of any size, rather than limiting opportunities to those with the largest audiences.
The platform also provides creators with early access to playtests and unreleased content for multiplatform titles, including those from launch partners IO Interactive and Brain Jar Games.
Over 10,000 creators signed up during the platform’s beta testing, which rewards them for performance rather than the number of followers they have.
Creators.gg describes the platform as a “battle pass for streaming”, as creators post content, track views, and unlock rewards as they achieve viewership milestones.
Creators benefit from low payout thresholds, instant bank transfers, PayPal withdrawals, and regional payment options.
“Our goal with Creators.gg is to build closer, more rewarding relationships between content creators and game makers,” said FirstLook CEO Eden Chen.
“By ensuring every creator gets rewarded fairly for the engagement they generate, we’re building a space where passion translates directly into earning potential. We want to give every creator the tools, access, and financial backing they need to turn their channels into a viable, long-term career.”
IO Interactive social media and influencer manager Gabriel Begorgis added: “Creators.gg has made running creator campaigns incredibly easy for us at IOI.
“The platform is intuitive to use with customisation tools that have allowed us to build tailored experiences for our games. It’s also given us a direct way to engage with creators, build meaningful relationships and recognise their contributions with rewards, all directly within the platform.
“One of the largest advantages has been how easy it is to work with creators of all sizes. While established creators are critical for any campaign, small creators are the backbone of any community and Creator.gg has made it simple for us to reach, support, and help grow those relationships at scale.”
