Starbreeze is releasing a second game on Roblox.
In a statement, Starbreeze said it was working with “the leading immersive gaming and media company for Gen Z and Alpha communities,” Gamefam, and confirmed plans to release a second game on the back of its first Roblox game, Notoriety: A Payday Experience, which was developed by Moonstone Games under license.
Starbreeze reports Notoriety: A Payday Experience has surpassed 400 million visits on Roblox and holds a 92% player approval rating, “establishing Payday as one of Roblox’s most successful co-op franchises.”
The company hopes the new Gamefam-developed experience will similarly offer players a “distinct new entry point into the Payday universe” on Roblox, which is described as a “key platform for Starbreeze to connect with its existing Payday fanbase and build all-new fans.”
“Payday has an incredibly dedicated and loyal community on Roblox, and we recognise how important these fans are to the franchise’s future,” said Matt Dixon, chief growth officer at Starbreeze.
“Notoriety has built its own community around both the experience and the IP, and that’s a real achievement. Our primary goal is to entertain our players, and that means giving them even more ways to enjoy Payday content and immerse themselves in the world of heisting. Partnering with Gamefam gives us the capability and expertise to build something new that sits perfectly alongside what Moonstone has created with Notoriety. We’re committed to being where our players are.”
Earlier this month, Roblox introduced two new age-based accounts for minors: Roblox Kids for children aged five to eight, and Roblox Select for users aged nine-15. New parental controls are also on the way.
