While the Friday after Thanksgiving has traditionally been the busiest shopping day of the year, Black Friday deals have gradually spread well beyond the day. First came Cyber Monday, then Cyber Week. Now, early Black Friday deals kick off before November has even started. The tricky part for early birds is knowing what’s a genuine deal and what’s likely to go even lower when Black Friday arrives.
The Reviews team at WIRED tracks prices on our favorite gadgets year-round, and we only highlight deals on devices we’ve tested and would recommend to our own friends and family. Some of these picks may be cheaper for Black Friday, but these are the discounts that have caught our eye so far.
Updated November 7: We’ve added new deals on Google Pixel 11 phones, Google Pixel earbuds, a Rocco minifridge, a Dreo space heater, and a Petkit automatic litter box. We’ve also checked for accuracy throughout. Louryn Strampe contributed to this story.
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Photograph: James D. Morgan/Getty Images
Apple
AirTag (2nd Generation)
The best trackers for anyone with an iPhone; you can use them to keep tabs on your keys, luggage, bike, or whatever else you worry might go missing. Each AirTag location is marked clearly in the Find My app. The battery should last you a year, and we have a guide on how to replace your AirTag battery. Just please don’t use them to track people. This is the lowest price we have seen on the single tag, but it drops this low pretty frequently.