European mobile games companies generated €7.53 billion in global revenue in 2025. Forecasts indicate this will exceed €8 billion by 2028.
Mobile studios contributed an estimated €5.89 billion in gross value added (GVA) to the European economy in 2025. GVA is expected to increase by 4.8% to €6.17 billion by 2028.
These figures are from the Mobile Matters report, commissioned by King and developed with Nordicity.
The report covers 32 European jurisdictions and over 1,000 dedicated mobile games studios, excluding those that operate on multiple platforms.
Over 1,000 dedicated mobile games companies operate across Europe, supporting 63,340 full-time equivalent jobs.
Revenue is concentrated in established hubs, with Finland (€1.4 billion), the UK (€895 million), and Ireland (€868 million) generating the highest revenues in 2025.
Mobile games accounted for over half of global games revenue in 2025, totalling €91.25 billion out of €167.26 billion worldwide.
In 2025, 61% of people in Europe played games on smartphones or tablets. The average player was 31 years old, and 75% of players were adults.
“Europe’s strength and heritage in mobile games should not be taken for granted,” said King president Todd Green. “If Europe wants to maintain its position as a hub for creative and digital businesses, it needs to support the industry’s ability to invest, innovate and grow.”
“This report reflects on the rise of mobile games in Europe, examines how the industry works today, and explores the contribution mobile games make across the region.
“If Europe is to remain competitive on the world stage, policymakers will need a clear understanding not only of the value the sector already creates, but also of the conditions that enable the mobile gaming ecosystem to continue to grow, innovate and reach global audiences from Europe.”
